ArtLayer Digital / Branding packages
A clear identity.
A stronger start.
Thoughtful branding for businesses ready to look the part. Choose the foundations you need, with a clear scope from the start.
Find your starting point.
Three packages. One consistent brand.
01 / START
Brand Essentials
A distinctive logo and the essentials to give your new business a confident start.
Indicative project fee · one-off
Enquire about Essentials- 30-minute discovery call
- 3 initial logo directions; 1 developed
- Primary logo + icon mark
- Core colour palette + font pairing
- One-page brand reference sheet
- Social profile image
- Print, web and editable logo files
02 / BUILD
Brand Identity
A cohesive visual system that keeps your business recognisable across digital and print.
Indicative project fee · one-off
Build your brand identity- 60-minute discovery + 3-competitor review
- 3 initial logo directions; 1 developed
- Primary + secondary logo + icon mark
- Full colour palette + typography system
- Custom pattern or graphic brand element
- 8–12 page brand guidelines
- Business card + letterhead design
- Social profile + 1 cover + email signature
- Print, web and editable logo files
03 / LAUNCH
Brand Launch
Your identity, launch templates and a little motion — ready to put your brand into the world.
Indicative project fee · one-off
Plan your brand launch- Everything in Brand Identity, plus:
- 90-minute discovery replaces the 60-minute call
- 5-competitor review + audience and key-message direction
- Extended visual elements + imagery direction
- 15–20 page guidelines replace the shorter guide
- 6 editable post + 3 story templates
- Simple 3–5 second logo animation
Indicative project fees in AUD. Your written quote confirms the final scope, total payable and any applicable GST before booking. Timelines begin after the brief and deposit are received and depend on timely feedback.
Built to be used.
Ready to hand over.
The right files, every time.
All packages include AI, SVG, PDF, PNG and JPG logo files, plus colour, black and white versions for light and dark backgrounds.
Your final identity.
Final approved custom artwork is handed over after full payment. Fonts, stock assets and other third-party materials remain subject to their own licences.
A closer look.
Compare the scope, not just the price.
| What is included | Essentials | Identity | Launch |
|---|---|---|---|
| Discovery & review | 30-minute call | 60-minute call + 3 competitors | 90-minute call + 5 competitors |
| Logo suite | Primary + icon | Primary + secondary + icon | Primary + secondary + icon |
| Visual system | Core colours + 2 fonts | Full palette, type hierarchy + pattern or graphic element | Extended system + imagery direction |
| Brand guidelines | 1-page reference | 8–12 pages | 15–20 pages |
| Stationery | — | Business card + letterhead | Business card + letterhead |
| Digital assets | Profile image | Profile, 1 cover + email signature | Identity assets + 6 post and 3 story templates |
| Logo animation | — | — | Simple 3–5 seconds |
| Revision rounds | 2 | 3 | 3 |
Make it your own
Need a little more?
Add the assets your business needs. Websites, packaging and larger rollouts can be scoped separately.
Add-on scope, revisions, file formats and any applicable GST are confirmed in your quote.
Before we get started.
How do concepts and revisions work?
We present three initial logo directions, then develop one selected direction. A revision round is one consolidated list of feedback on the agreed work. A new creative direction after approval, additional concepts or extra rounds are quoted separately.
What is the payment schedule?
A 50% deposit starts the project. The remaining 50% is due before final artwork and editable files are handed over. Your written proposal sets out the milestones and terms before booking.
What is outside the package scope?
Printing, website design and development, packaging, naming, full copywriting, trademark registration and paid font or stock licences are quoted separately. The competitor review and messaging direction are a focused project discovery exercise, not a full brand strategy programme.
What do stationery and social templates cover?
Stationery includes one double-sided business card for one person and one letterhead design. The social cover is for one agreed platform size. Launch includes six reusable post layouts and three story layouts in one agreed editable format, such as Canva or PSD. Ongoing content creation, caption writing, extra sizes and additional staff versions are separate.
Can you refresh an existing brand?
Yes. Share your current logo, the parts you want to keep and what needs to change. We will recommend a suitable package or prepare a custom scope for your refresh.
Let’s give your business
a clear visual direction.
Tell us where you are now and what you are planning next.